We heart HTML5

We embrace and extend the coming wave of standards-based user interface technology.

  • Aubrey interviewed by Nikkei

    Nikkei is something like the Wall Street Journal of Japan. Too bad we can't read Japanese. Can you?

  • Wordnik at D8

    Particle arms Wordnik founder Erin McKean with an interactive demo for the D8 Conference. Read more about it. Photo here by All Things Digital.

  • Google Creative Sandbox SF

    Speaking about HTML5 / CSS3 along with Bonfire at the Google Creative Sandbox event held at the Obscura Digital warehouse in SF. watch video | event info

  • See more
© Particle Programmatica Inc.
HTML5 / Webkit Chops

Particle specializes in a subset of web development that it sees as being at the core of the next generation of applications both on the web and embedded in various contexts. HTML5 and the WebKit rendering engine already drive the web experience on devices like the iPhone, iPad, and Android, but are increasingly becoming the lowest common denomination on the desktop web in next generation browsers like Google's Chrome, and Apple's Safari. Particle has chosen to focus on this technology so intensely because we believe it will soon be the rendering engine that powers a new universe of light weight and embedded applications from set top boxes to game consoles to Chrome OS and Android devices to portable telephony and media devices of all kinds.

Design UI/UX Chops

We define the quality of a product by the consistent expression and application of its brand promise as it presents, behaves, and functions across the entire user experience. We offer a range of capabilities from brand identity and visual design to developing larger user interface and interaction design systems. Our process in general aims to reduce the amount of 'process' by diving into a rapid prototyping environment in which various disciplines can iterate and immediately get a true sense of how the product feels in the device for which it is intended.

Clients

Google leans on Particle as a leader in HTML5 & open web standards, involving us in a variety of Google Chrome initiatives & experiments, and often inviting us to speak at Google sponsored events.

Sony Network Entertainment enlists Particle to help define and execute it's first steps into the HTML5 world both for products and platform technologies.

Sony Ericsson looks to Particle for new ideas & the future of mobile.

Motorola works with Particle to develop and explore their HTML 5 strategy.

We've also done some work recently with Cisco, Barnes & Noble, Zynga, Jetpac, Wordnik, and Subatomic Systems.

Labs

Along the way we've created and released some online products that serve as concept pilots and a place where we experiment with fun new ideas.

© Particle Programmatica Inc.
  • ⨂

    My Robo.to

    aubryanderson.com

    Flickr Photostream

    Rawk!

    Aubry Anderson

    Founder, CTO

    Aubrey Anderson is an entrepreneur, programmer, brand consultant, musician, fiction writer, and hopeless foodie.

    As a partner and CTO at The Barbarian Group from 2001 to 2006, Aubrey oversaw the implementation of some of the web's most renowned and infamous interactive marketing campaigns including award winning projects for Nike, Volkswagen, Miller, Saturn, Goodyear, Discover Card, and Burger King.

    His interactive credits over the last decade include work for Apple, Sun Microsystems, Verizon, the NFL, Lego, Cakewalk.com, Monster.com, Samsung, Cuervo, TheFirstYears.com, Gametap, CooksIllustrated.com, Boston.com, and Northeastern University.

    He is possibly the most technical person ever to be in a full page photo in Creativity magazine.

    My Robo.to

    Colerise.com

    Flickr Photostream

    Cole Rise

    Founder, CCO

    The visually adept, quilted quicker company starter-upper.

    Cole has spent more than a decade focused on design, web development and multiple entrepreneurial ventures.

    With an early found interest in the web, he started his first company at 16, a web design firm with a client list that included the NY Islanders, Computer Associates, and Inside the Actor's Studio.

    He pursued cinematography in the Honor's Program at Emerson College, while working part-time for two Boston-based interactive companies, including the Barbarian Group where he met Aubrey. In two short years, he had designed interfaces for Apple, Saturn, HP, Verizon, Ameritrade, Citibank, and PricewaterhouseCoopers.

    He dropped out of film school to found a social bookmarking startup called Flagr, an exploration of the geospatial web, allowing anyone to share physical locations with their friends online, or right from their mobile phone. The company received early stage funding from Y Combinator in 2005.

    Cole went on to become a primary visual and interaction designer for Yahoo! Mobile, working closely with Yahoo! executives to launch the latest suite of Yahoo! Mobile products for mass audience. Having personally lead the design behind most of Yahoo?s tiny little interfaces for your phone, including Yahoo! Mail, Maps, Flickr, Wikipedia integration, and the Yahoo! Mobile front-page, he holds two patents, both formulated in the pursuit of making life easier when you need information on the go.

    He currently provides branding and visual insight as a founding member of Particle.

    My Robo.to

    My Website

    Ericson de Jesus

    Founder, CXO

    For four years as a senior designer/design manager with frog design, one of the world's leading strategic/creative consulting firms, Ericson led teams throughout the entire design process touching on all creative tasks from information architecture to user interface and visual design with clients such as Macromedia, Real, and i2. Ericson also worked with the Yahoo! User Experience Design group for over three years where he led the broadband design team and worked across several community business units. In 2006 he founded Crusher, a start up service for sending invites and worked as a consultant for Disney's consumer electronics group. Ericson is a contributor across the entire product development process from the concept and strategy phase to implementation.

    My Robo.to

    Bruce MacFarlane

    Software Engineer

    Direct from Scotland (with a few generational pit-stops in Nova Scotia and Boston) Bruce has arrived in San Francisco in 2008 after working with several digital ad agencies in Los Angeles. His skill set spans both client side and server side development in Ruby, Java and JavaScript. He is also a fantastic Audio Engineer!

    Personal Blog

    Flickr Photostream

    Jason Proctor

    VP of Engineering

    In a company full of Captain Kirks, Jason is Scotty. While happily leaving others to take care of the sexy stuff, he is dedicated to ensuring that the bowels of the operation are up to the job.

    Jason served out his first tour of duty developing SoftWindows at Insignia in the UK. This enabled him to break software at every level, from the UI all the way down to Intel hardware emulation. As he puts it, emulation is fun because you can fool software above you into thinking something is happening, when in fact something completely different is happening. And sometimes this effect is intentional.

    Following a jump across the pond, Jason joined Software Ventures and developed completely asynchronous implementations of a number of major internet protocols, including SSL, for the small, fast, and ill-fated Saturn web browser. He then joined Bear River, moved to the server, and pioneered the small, revolutionary, and ill-fated Janx HTML transformation engine. He has been tirelessly and tiresomely lecturing the world on the downsides of other web delivery systems since.

    By this time his other cohabiting personality had been clamouring for a piece of the action, so Jason quit and joined The Lovemakers. Four rollercoaster years of rocking followed, with highlights including signing to Interscope, selling out the Fillmore, being featured in Keyboard magazine, getting shut down by a noise complaint while playing a party at the Playboy Mansion, and bumping into Aubrey through mutual musical friends.

    My Robo.to

    Lynn LaVallee

    Software Engineer

    Lynn is the go-to lead for front-end development. Her speciality is building high performance sites with strict adherence to the latest HTML5 & CSS3 standards. With a background in design, she got her start with a job at the University of Toronto's Adaptive Technology Resource Center before moving to San Francisco to help open The Groop's San Francisco office. She spent a short time at Outspark before starting at Particle in January of 2010.

    My Robo.to

    Emily Taylor

    Line Producer

    Emily brings 10 years of digital agency experience to our production process and has played key roles in hugely successful interactive campaigns for Mini, Verizon, Puma and many other global brands.

    My Robo.to

    Benjamin Pender

    Interaction Design

    Benjamin blends numbers and letters with colors and curves. He collects the specs and manifests the rest. He has worked as both a programmer and designer to bring flow and life to the abrupt and static.

    Utilizing evolving technologies Benjamin is fast to adapt. With a background in Flash he currently is dropping rich media into little devices with Javascript, CSS3, and HTML5.

    My Robo.to

    Nathan Jackson

    Software Engineer

    Nathan loves coffee. He can be found drinking it at the Particle office whilst developing with this team of do-gooders, or perhaps on some highway somewhere, wearily between shows while on tour. Good ideas and coffee come hand in hand, after all. Since 2004 Nathan has gravitated around the bay area drinking its many coffees, working for various agencies, playing and releasing music on his small record label, and cultivating some kind of cosmic concept.

  • Aubrey AndersonFounder, CTO
    Cole RiseFounder, CCO
    Ericson de JesusFounder, CXO
    Bruce MacFarlaneSoftware Engineer
    Jason ProctorVP Engineering
    Lynn ColletteSoftware Engineer
    Emily TaylorLine Producer
    Benjamin PenderInteraction Design
    Nathan JacksonSoftware Engineer
    Fred FinnSoftware Engineer
Who We Are

Particle is a growing professional services business in creative concept work, visual and user experience design, and technical implementation. Its founders have a significant history with digital creative consultancy both directly with clients like Apple, Disney, Sony, Sony Ericsson, Google, Yahoo! and through work in agencies like The Barbarian Group and Frog Design.

Strategic Relationships

Particle brings positive and energetic relationships with Google and the Chrome team specifically, as well as great Apple relationships and execution experience around iAds, iTunes Extras, and Apple.com. We have participated in and piloted much of the technology which will display the next generation of advertising and deliver media content for the next decade.

Contact Us

Our main headquarters is located in downtown San Francisco. Though don't be surprised to see us hanging out in Venice beach.

180 Pacific Avenue
San Francisco, CA USA 94111
(415) 829-3667

Drop us a line
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© Particle Programmatica Inc.